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Employees of a retail store must attend to both in-store customers as
well as telephone callers, often causing
difficulties managing both simultaneously. How
can a
Powered By Speech TM
application
be used to better attend to the needs of callers
so focus can be given to in-store customers?
The Problem:
Employees of a retail store face a customer
service dilemma whenever a telephone call
interrupts a transaction with an in-store
customer. Who deserves the greater priority,
the customer in front of them or the potential
customer on the phone? The in-store customer
has been waiting patiently in line already and
would be rightly annoyed by being further delayed
while the checkout person handles a telephone
caller. Perhaps this is remembered next time they
decide where to shop. On the other hand the
caller doesn’t understand why they are placed on
hold for a long period of time, and hangs up to
call another store.
How can
a
Powered By Speech TM application be used to better attend to the needs
of callers so focus can be given to in-store
customers?
The Solution:
Powered By Speech TM
solutions understand how to distinguish calls that
are critical and require immediate attention from
those that are routine inquiries and can
independently answer many, if not all, of the most
frequently asked questions. Questions are posed
and answered using natural speech, such as “What
are store hours?” and “What is the store
address?” It can also manage more complex
queries about merchandise availability and give
information about sales and special offers. These
capabilities not only help generate increased
revenue, they also streamline communications, take
the pressure of store employees, and reduce the
amount work time needed to handle phone calls.
Callers get immediate answers to their questions,
customers in the store get undivided attention
from employees, and employees are no longer placed
in the no win situation of trying to decide what
customer gets to wait.
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